Why “no innovation happens with 10 people in a room.”


Illustration by: Keith Tatum

Paul English, co-founder of Kayak, on why “no innovation happens with 10 people in a room“:

“We’re known for having very small meetings, usually three people. There’s a little clicker for counting people that hangs on the main conference room door. The reason it’s there is to send a message to people that I care about this issue. If there’s a bunch of people in the room, I’ll stick my head in and say, ‘It takes 10 of you to decide this? There aren’t three of you smart enough to do this?’

I just hate design by consensus. No innovation happens with 10 people in a room. It’s very easy to be a critic and say why something won’t work. I don’t want that because new ideas are like these little precious things that can die very easily. Two or three people will nurture it, and make it stronger, give it a chance to see life.”

Original Article: Paul English, co-founder of Kayak, on Nurturing New Ideas ~ By Adam Bryant | NYTimes.com



  1. Roberta on 01.08.2013 at 06:54 (Reply)

    Exactly! Blogged about this myself ( http://wp.me/p2DO5j-79) but it’s a tough one as there’s a LOT of committees out there.

  2. W. Albrecht on 02.08.2013 at 00:25 (Reply)

    10 people are not a small working group anymore, a working group would perform better with 6 up to 8 people.

  3. Kayak’s Why “no innovation happens with 10 people in a room.” | Lioness of Social Media Marketing on 03.08.2013 at 12:13

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  4. J on 21.08.2013 at 03:26 (Reply)

    I was a participant of a design thinking workshop recently and worked with two others to strengthen an existing idea for educational advancement. Being an introvert and not believing the hype surrounding brainstorming, I made a conscious decision of choosing a group with the least members but even then, there was lack of innovation, mostly due to my colleagues not focusing on the task at hand but rather, decided to discuss other matters revolving the idea. Imagine this happening to a group with 4 members and above!

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