How Your Facebook Posts Reflect Your Personality Style

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Wow. This is an incredible study of personality styles, based on the language that people with different personality traits use in their Facebook posts.

The researchers analyzed 700 million words and phrases collected from the Facebook messages of 75,000 volunteers, and found fascinating differences between the posts of introverts and extroverts, men and women, etc.

Would love to hear your thoughts about the study! For me, the findings weren’t always substantively surprising, but seeing them presented as word clouds gave me a whole new view into human nature.
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Susan Cain

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Human Nature

Read the full study:
Personality, Gender, and Age in the Language of Social Media: The Open-Vocabulary Approach | PLOS ONE


5 Comments »

5 Comments

  1. Jennifer Seale on 29.10.2013 at 07:30 (Reply)

    I’m curious to know from what context the sample of volunteers came from? Where and how were they recruited? Are they all American? Or from a variety of countries? If American, does the sample represent all of the U.S. or just a certain geographical region? I feel like that information would definitely affect the outcome and might help me with interpreting what I’m seeing here. Thanks for posting. Very interesting.

    1. Stephanie Chan on 12.11.2013 at 19:22 (Reply)

      Hi Jennifer,

      I’m an undergrad working with the research team that did this research. The sample of volunteers are users of Facebook that have filled in surveys from this fb app called “My Personality” that gives us personality information (and their age, gender info from their profiles). They were not specifically “recruited” but more like opted in to the research when they took the My Personality surveys. The entire dataset was not from Americans exclusively and included people around the world that were willing to do the surveys. That said, this particular research was just limited to fb users in America. I’m currently replicating this research in the UK and am excited to see what differences there are between the two countries! We chose UK because its also an English speaking country, but the team is also trying to expand to other languages.

      You can find more information on our website: http://www.wwbp.org

  2. Jennifer Seale on 12.11.2013 at 23:06 (Reply)

    Thanks for replying. Very helpful. Look forward to seeing the results from the UK. Best of luck with your research! (Love playing with data.)

  3. Dan Reilly on 13.11.2013 at 20:58 (Reply)

    Interesting to see the references to Pokemon and Manga in the introvert word cloud. Certainly fits my daughter who is fascinated by those things and loves to draw the figures and is certainly introverted.

  4. Carlos Garcia on 13.12.2013 at 19:36 (Reply)

    I wonder why there were several Filipino words in the introversion cloud like mga, ang, naman, ng, and lang. I couldn’t find any words from my native tongue in the extraversion cloud, so it really makes me think about what could bring about such a result. Does that mean introvert Filipinos use the language more often?

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