Hello everyone !
I'm located in rural Ontario, Canada.
I'm semi-retired from a career in marketing & sales, mostly with highly successful Fortune 500 corporations.
I've not read the book, yet. I just read about it in today's NYTimes.
I'm an introvert. I left corporate life at the Director level after some 40 years of winning all sorts of prestigious sales and marketing awards within the companies I worked for. I left corporate life because I couldn't stand the endless meetings, with no relevance at the senior management level. Peers dealing with issues but no facts.
I've learned that introverts are 'process' driven. Extroverts are driven by 'baffel them with bs'. They're smooth talkers. They view marketing and sales as an event.
I've discovered that the people who are highly successful in marketing and sales understand process and almost always flow-chart processes they're involved with. This allows them to uncover new opportunities that grow their business. That leads to recognition, reward and advancement. Often times, these successful people don't really know they're following a process. In fact, many can't describe the process. But, if you observe them you 'can' see that that's what they're doing.
Introverts are often viewed as odd-balls. Different. Unsociable. BUT, they are always in the top ten percent of high incomes succeeders.
Extroverts try to baffle clients, co-workers, bosses with words. And sometimes jokes. The sales and marketing tools they create generally consist of volumes of binders filled with gimmicky tools. Introverts can quickly distill these volumes into six pages, or less, of facts that fit the processes they work within.
I've met CEO's, Presidents, V.P.s in large corporations who simply don't understand the value of flow-charting processes and knowing how to uncover opportunities. They simply don't get it. Ask them to describe in a short paragraph the processes their companies use and you get blank faces.
I've also learned that in any large corporation there's a small group of people who make up what I call the high income succeeders. Usually this group is no larger than 10%. Sometimes smaller.
The other two groups consist of a small group at the bottom who just shouldn't be there. PERIOD.
The big group in the middle aspires to get into that top 10% but can't seem to figure out how to. Over time, many of them will fall into the bottom group.
However, when corporations analyze their 'processes' as well as the processes of their customers, corporations can almost always move half of that middle group upwards. They can show them how to use that 6 page selling tool to move up. Companies that do this, while still allowing people to retain their own style, reap the benefits. But, companies have to insist that the process be followed on the front lines.
Hang in introverts! Sometimes you have to play the game but never stray from knowing and understanding 'processes' in your work place.